Case Studies

INC 500 Multichannel Retailer Hires Prospect Blue to Increase Nationwide Sales

The Background: Inc. 500 multichannel retailer with locations across the Midwest once earned accolades in financial and internet retail publications. At one time, the Company marked the largest consolidation in a respective category. Not long after, though, the Company experienced 'brand saturation' and had to identify and capitalize on new, no-and-low cost avenues to reinforce their brand, generate exposure, and attract a new base of customers, while reducing advertising and marketing spend. Maintaining status-quo was not an option. The Company hired Prospect Blue to help increase its business through development of innovative channels and strategic online campaigns.

The Result: Prospect Blue developed a national channel marketing program, created a global affiliate sales network, developed partnerships and strategic alliances, structured exclusive agreements with complementary brands, and improved the website traffic, and sales conversions and visitor retention through the eCommerce channel. The efforts of Prospect Blue produced $15 Million in projected revenues for the company, generated national exposure, and helped re-position the company as a leader in the industry.